你越說我越不想做！MCM 2019秋冬系列攜手惡女Billie Eilish主張新世代的叛逆精神

從形象與音樂作品給人一種”BAD GIRL”印象POP歌手Billie Eilish，以她獨特的感染氣息名正言順地成為此次主題的最佳代言人，她透過音樂毫無保留地傳遞出自己內心的理念與態度，這樣真實的模樣讓她成為Z世代間最受喜愛的藝人之一。Billie Eilish為MCM新一季拍了系列風格照與形象影片，在影片中她提到『我們至今習慣的生活方式就是不斷地評斷他人。所以，我想要用那些會令人感到不舒服的東西故意觸動和刺激人們。』、『MCM這次的活動體現了我們這世代獨特的抵抗精神，邀我們參與其中。』

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COMING SOON #MCMAW19

A post shared by MCM (@mcmworldwide) on Jul 17, 2019 at 4:21am PDT

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MCM enables multitudes of personal expression in the AW19 campaign starring @BillieEilish and @ChildishMajor. Shot by @LeaColombo #MCMAW19 #MCMIDENTITIES

A post shared by MCM (@mcmworldwide) on Jul 18, 2019 at 8:08am PDT

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Resist classification @billieeilish #MCMIDENTITIES #MCMAW19

A post shared by MCM (@mcmworldwide) on Jul 19, 2019 at 9:09am PDT

這次活動中特別將MCM包包、衣服和飾品等全融入了genderless（無性別差）概念，用多樣的風格表現出跨越性別的個性；將古典與街頭，傳統與新世代等反差的價值觀和諧地融合表現。MCM全球創意總監Dirk Schönberger表示，『這次活動描繪了這個時代年輕人不拘泥於規則，能自由表現出個人自畫像。特別透過Billie Eilish不斷用新方法改變古典音樂的氣勢，也將打破MCM獨有的傳統。』MCM x Billie Eilish共同發表的2019秋冬系列可上MCM官網參考。

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MCM enables multitudes of personal expression in the AW19 campaign starring @billieeilish and @childishmajor. Shot by @leacolombo #MCMAW19 #MCMIDENTITIES

A post shared by MCM (@mcmworldwide) on Jul 17, 2019 at 4:55pm PDT

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MCM enables multitudes of personal expression in the AW19 campaign starring @BillieEilish and @ChildishMajor. Shot by @LeaColombo #MCMAW19 #MCMIDENTITIES

A post shared by MCM (@mcmworldwide) on Jul 17, 2019 at 5:39pm PDT